The Fundraising Playbook: A Strategic Guide to Funding What Matters Most (Strategic School Fundraising: Targeted Topics for Success)

About this book

The Fundraising Playbook: A Strategic Guide to Funding What Matters Most
Part of the Strategic School Fundraising series for school leaders.

If you’re responsible for fundraising but don’t have a clear strategy, The Fundraising Playbook gives you a structured way to approach it. This practical guide helps K–12 school leaders build a sustainable fundraising strategy that aligns to real priorities and supports long-term success.

In this easy-to-follow playbook, you’ll learn how to:

Set goals that align with your school’s needs and strategic plan
Choose the right fundraising strategies (and avoid burnout)
Plan smarter with calendars, roles, and metrics that matter
Build strong business and community partnerships
Monitor progress and adapt without losing focus
With real-life examples, ready-to-use tools, and Peggy Downs’ signature encouragement and clarity, you’ll feel empowered to lead your school’s fundraising efforts with confidence—even if fundraising isn’t in your job title.

Whether you’re launching your first campaign or refining your current approach, The Fundraising Playbook will help you cut through the noise and get results.